"Damian gave a presentation, "The Hidden Requirements: Exploring Emotions with Placebos", which was different from any I had heard all day. It spoke to the softer skills and fundamental concepts that are below all the process, tool, project, and business issues related to this industry/any industry. It was inclusive of the social and emotional aspects of why we are creating technology in the first place. It was a breath of fresh air! Some items in these slides really spoke to me on both a professional and personal level."
-Julie Duffy, 2018 QA or the highway conference
"As a developer this talk helped give me a better perspective on a users perception of software and how emotions have an important impact on all aspects of software design and requirements."
-Anonymous, 2018 Codemash conference
Summary
"Exploring Emotions with Placebos" - Support and actionable advice for the claim "the way we feel is important and should be considered".
Abstract
Traditionally, products and services are designed and built according to various functional and non-functional requirements - things that the product or service should be or do. While this is important, there has been a lack of focus on emotional requirements - feelings that the product or service should induce in a user. Why are these "hidden" emotional requirements important?
Because the way we *feel* is important and should be considered!
In this talk, I support this bold claim with evidence by providing relevant facts, opinions, research, quotations, examples, hypotheticals, and more. Then, after supporting the claim, I'll offer a few practical methods by which to collect, create, and check emotional requirements. Finally, I use placebos as lens to view products and services and gain insight into emotional requirements.
Join me for a thoughtful and thorough exploration of The Hidden Requirements!
Note
The portion on Placebos can be removed based on time/interest.
Audience
Anyone involved in making a product or service.
Duration
~1 hour (as a keynote or breakout session), 2-8 hours (as an interactive workshop)
Key Takeaways
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Why we make a product or service
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What are emotional requirements
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Ways to get, make, and measure emotional requirements
Media